Salogram - Social Content Distribution for Beauty Brands
Mobile platform that transforms social content distribution for beauty brands, bridging the gap between centralised creation and local publishing through automatic personalisation and AI tools.
- Year:
- 2021
- Industry:
- Beauty & Cosmetics
The content distribution challenge in professional beauty
Top-tier beauty brands like Wella and L'Oréal Professionnel invest thousands of euros in professional content creation—product photos, video tutorials, campaigns for new lines—but the material struggles to reach the partner salon network effectively. Content is sent via email or cloud drive, but often remains unused. When salons download it, personalisation is missing: a generic post without the salon logo or local references generates no engagement. Result: each salon creates improvised, often off-brand content, and the brand loses control over communication with end customers.
A platform that connects brands and salons
Salogram eliminates the distribution bottleneck through a dual-interface system: brand dashboard and native mobile app.
Brand dashboard with dynamic templates
Marketing teams upload social content in various formats and set up templates with dynamic fields. The system automatically replaces placeholders like "[SALON NAME]" with each outlet's specific data, distributing personalised content instantly.
Mobile app for salons with AI tools
Salons find a library of ready-made content already personalised with their branding. AI personalisation tools allow them to adapt copy and call-to-action to the local territory. With one tap, they publish directly to Instagram, Facebook or TikTok.
Stack tecnologico
Laravel
Robust backend for content management, dynamic templates and mobile app APIs.
Java (Android)
Native Android app for maximum performance and direct social network integration.
Swift / Objective-C (iOS)
Native iOS app optimised for the Apple ecosystem and social sharing.
MySQL
Relational database for user management, content and distribution analytics.
Results and impact
- Significantly increased content distribution with greater brand reach
- Visual and messaging consistency maintained across the entire salon network
- Reduced time-to-market for campaigns and product launches across hundreds of local touchpoints
Let's talk now.
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