Luxury Web Ecosystem - Palumbo Superyachts
An integrated digital ecosystem for four excellence nautical brands that translates Italian superyacht craftsmanship into premium web experiences, supporting marketing efforts towards an international UHNW clientele.
- Client:
- Palumbo Superyachts
- Year:
- 2025
- Industry:
- Luxury & Yachting
The challenge of digital excellence in luxury yachting
Palumbo Superyachts is one of the world's leading groups in custom superyacht construction, with over 50 years of history and a portfolio that includes four iconic brands: Columbus Yachts, ISA Yachts, Extra Yachts and Mondomarine. With shipyards in Ancona and Savona, the group serves an international UHNW (Ultra High Net Worth) clientele investing tens of millions in bespoke yachts. Despite a solid reputation in the nautical sector, their digital presence did not reflect the artisanal excellence of their yachts. For a clientele that evaluates heritage and quality before making multi-million investments, the digital experience represents the first critical touchpoint.
An ecosystem that reflects nautical craftsmanship
Together with Like Reply, we developed five interconnected websites: four dedicated to individual brands plus the corporate hub palumbosuperyachts.com that introduces the group, its fifty-year history and the vision of Italian luxury.
Corporate hub and strategic gateway
The hub functions as an entry point that builds credibility and heritage before users explore specific lines—an essential approach for a clientele that evaluates company reputation before any other consideration.
Premium animations and micro-interactions
Every element is choreographed to communicate the same artisanal care as the yachts: fluid transitions, parallax effects, progressive reveal animations and micro-interactions that replicate the premium feel without compromising performance.
Stack tecnologico
WordPress
Headless CMS for autonomous management of fleet content, news and marketing materials by the internal team.
Tailwind CSS
Utility-first CSS framework for consistent and maintainable styling across all five ecosystem websites.
GSAP
Professional animation library for fluid transitions, scroll-triggered animations and premium micro-interactions.
WebGL
Rendering technology for advanced visual effects, three-dimensional transitions and GPU-accelerated animations.
Results and impact
- Digital ecosystem that reflects the physical artisanal excellence of the yachts
- Consistent premium experience across all touchpoints for international UHNW clientele
- Autonomous fleet and marketing content management for the internal team
- 24/7 virtual showroom supporting worldwide positioning in luxury yachting
Let's talk now.
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