Repository Platform - Logista Retail
A centralized platform that transformed the distribution of marketing materials for over 50,000 retail locations, reducing campaign distribution times by 70% and providing real-time analytics on content usage.
- Client:
- Logista Retail
- Year:
- 2025
- Industry:
- Retail
A scale challenge in retail distribution
Logista, a leader in distribution serving over 50,000 retail points in Italy, managed hundreds of promotional materials and sales assets through fragmented processes. The marketing team coordinated distribution via multiple emails, disconnected shared folders, with no visibility on content adoption and performance. Each campaign launch required days of manual work: uploading materials, multiple sends, confirmation calls. Management operated without concrete data on which materials worked and how long it took to reach the entire distribution network.
An intelligent repository connecting HQ and sales network
We designed a centralised platform that eliminates fragmentation and automates the entire marketing content distribution process.
Unified management system
Centralised upload with automatic categorisation, complete versioning and instant push notifications to all retail points. Zero content losses, zero obsolete versions in circulation.
Self-service access for the network
Simplified interface accessible 24/7 from any device, with advanced semantic search and batch downloads. Retail points immediately find the materials they need without intermediaries.
Real-time analytics for data-driven decisions
Dashboard monitoring engagement, most downloaded materials and usage patterns. Management can optimise content strategy based on concrete data instead of intuition.
Stack tecnologico
React + TypeScript
Modern frontend with complete type safety and modular architecture.
Vite
Fast build tool with hot reloading for rapid development.
TailwindCSS + Radix UI
Responsive UI with accessible components and consistent design system.
Laravel
Robust backend for content, user and analytics management.
Results and impact
- 70% reduction in campaign distribution time (from 5 days to 1.5 days)
- Complete centralisation of hundreds of assets with elimination of obsolete versions
- Immediate access for 50,000+ retail points without intermediaries
- Identification and removal of 30% of never-used materials through analytics
- Total elimination of emails and phone calls for material requests
Let's talk now.
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