Integrated Real Estate Management - Rinaldelli Immobiliare
Custom management system integrated with website to automate property management and generate qualified leads from local organic traffic for a historic agency in the Marche region.
- Client:
- Rinaldelli Immobiliare
- Year:
- 2020
- Industry:
- Real Estate
The operational integration challenge
Immobiliare Rinaldelli, a historic agency in Civitanova Marche with over 40 years of experience, managed hundreds of premium properties through fragmented processes. Agents used paper diaries for appointments, separate Excel sheets for property listings, and every online publication required intervention from an external webmaster. Publishing a new listing took 30 minutes of repetitive work, while price or status updates took days to reflect on the website. This fragmentation not only slowed daily operations but prevented the agency from capitalising on web traffic for specific local searches like "apartment Civitanova Marche" or "seaside house Porto Potenza".
A centralised digital ecosystem
We developed a custom Laravel management system that centralises all agency operations and automatically synchronises with the public website.
Complete internal management system
Unified dashboard for uploading properties with photo galleries, filling in complete technical specifications, managing status and scheduling client appointments. Every change is instantly reflected on the public website.
Optimised public website
Advanced search with filters by type, area, surface and price. Each property listing SEO-optimised with speaking URL, integrated gallery, complete technical details and Google Maps to rank on specific local long-tail queries.
Stack tecnologico
Laravel
PHP framework for robust backend, RESTful APIs and multi-user authentication system with granular permissions.
Bootstrap
CSS framework for responsive admin interface, intuitive input forms and rapid content management.
MySQL
Relational database for structured management of properties, clients and entity relationships.
Results and impact
- 80% reduction in property publication time (from 30 to 5 minutes)
- +40% qualified leads from organic traffic in 12 months
- Visit-to-contact conversion rate at 4.2% (double the industry average of 2.1%)
- 35% reduction in cost-per-lead thanks to reduced dependence on third-party portals
Let's talk now.
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