Hair Look Finder - Degradé Joelle
Digital platform intercepting 25,000+ monthly searches for "degradé" on Google, converting generic traffic into qualified visits to 400+ certified Degradé Joelle Centers through a visual database of real looks.
- Client:
- Centro Degradé Joelle
- Year:
- 2023
- Industry:
- Beauty & Fashion
The challenge of dispersed traffic
Degradé Joelle, the Italian leader in hair colouring with over 400 certified Centres, faced a wasted opportunity. Thousands of women searched for degradé inspiration on Google every month, but traffic ended up dispersed across generic blogs, online magazines or competitors. The brand was recognised in the professional sector but couldn't intercept this growing organic demand. A SERP domination strategy was needed to position Degradé Joelle as the authoritative reference for all queries related to this specific technique.
A visual database optimised for Google
We developed HairLookFinder as a complete digital ecosystem for degradé look discovery.
Intelligent photo gallery
Database of hundreds of real degradé looks created in certified Centres, with filters by technique (Classic, Royal, Starlight), starting colour, hair length and desired result.
Granular SEO optimisation
Each look has a dedicated page optimised for specific long-tail queries like "blonde degradé on brown base" or "natural degradé hair lightening", covering the entire semantic spectrum of search.
Autonomous management system
Laravel admin panel that allows the team to upload new content with automatic watermarking and pre-filled SEO metadata, ensuring scalability over time.
Stack tecnologico
Laravel
PHP framework for robust backend, content management and admin panel with automated upload system.
Bootstrap
CSS framework for responsive admin interface and rapid content management by the team.
Vite
Modern build tool for frontend asset optimisation and page loading performance.
Results and impact
- Over 25,000 monthly organic visits from previously dispersed traffic
- Hundreds of keywords ranked for various "degradé" queries
- Transformation of Degradé Joelle into digital authority for the degradé technique
- Constant lead generation channel towards the certified Centres network
Let's talk now.
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