Video Moments System - Costa Crociere
Video distribution platform that transforms central Costa content into personalized materials for over 1,200 agencies, managing 10+ markets and 5+ languages with advanced analytics.
- Client:
- Costa Crociere
- Year:
- 2024
- Industry:
- Travel
The challenge of content distribution on an international scale
Costa Cruises operates through a network of over 1,200 travel agencies distributed across 10+ international markets. The company invested significantly in creating high-quality video content, destination showcases, virtual ship tours, exclusive promotions but these materials struggled to reach the distribution network effectively. Agencies had difficulty accessing Costa content and customising it for their own channels, creating a gap between the quality of centrally produced materials and their actual dissemination in the field.
A centralised platform for personalised video distribution
Together with Like Reply, a strategic partner of the Reply group, we developed Video Moments: a web platform that transforms Costa showcase videos into personalised content ready to be shared by every agency in the network.
Centralised multi-market dashboard
The Costa team uploads emotional content to the platform destination videos, exclusive promotions, onboard experience showcases optimised for different social formats (square, story, landscape). Each piece of content is distributed to specific markets with granular control over geography and language.
Automatic brand personalisation
When an agency accesses the platform, it automatically receives personalised videos with its own brand elements: logo integrated into the video, direct contacts, localised call-to-actions. The content remains Costa-branded but becomes local for each distributor, eliminating the need for manual editing.
Stack tecnologico
Laravel
Robust backend for content management, multi-market users and analytics.
HTML / CSS / Bootstrap
Responsive frontend optimised for quick access from any device.
jQuery
Interactivity and dynamic video content management.
JW Player
Video cloud platform for content hosting, streaming and analytics.
Results and impact
- Over 14,000 videos distributed through the network with complete performance tracking
- 11,000+ aggregated views and 5,200+ clicks on CTAs measurable in real-time
- Simultaneous coverage of 10+ international markets with localised content for each geography
- Transformation of agencies from passive receivers to active amplifiers of the Costa brand on social media
Let's talk now.
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