B2B Website - AAG Stucchi
Self-service digital platform that transforms the static catalog into a B2B lead generation engine for lighting designers and international architects.
- Client:
- AAG Stucchi
- Year:
- 2024
- Industry:
- Manufacturing
From digital brochure to B2B commercial engine
A.A.G. Stucchi manufactures professional lighting systems for over 45 countries, but their website was a static catalog displaying products without the essential technical information for lighting designers and architects: photometric specifications, CAD files, datasheets, certifications. Professionals visited the site, couldn't find the documentation needed to design, and either abandoned or flooded the sales team with emails asking "can you send me the specs for this product?". The result was twofold: lost commercial opportunities and a sales team overwhelmed by administrative requests instead of focused on technical consulting and closing.
A platform that speaks the language of professionals
We designed a B2B platform that centralizes catalog, documentation, and lead generation into a single seamless experience.
B2B catalog with 4 product areas
Track systems, Light Inside Products, Light Inside Components, and Lighting Components: each section with dedicated listings and custom technical filters developed ad hoc to allow professionals to find the right product in a few clicks.
Automatic sync with company CRM
Custom plugin that automatically imports and synchronizes products from the company's internal CRM via API. Every change in the management system is reflected on the website without manual intervention, ensuring an always up-to-date catalog.
Reserved area for technical downloads
Registered and approved users access complete technical datasheets, product renders, 2D and 3D files directly from the detail page. Approval system that qualifies leads and tracks every download.
Stack tecnologico
WordPress Multisite
Architecture with 3 independent sites for centralized multi-market management.
MultilingualPress
Native multilingual management for IT, EN, and DE with content synchronization.
Custom Plugin
Automatic sync with company CRM via API and advanced filter system for product listings.
Results and impact
- Thousands of automated technical documentation downloads (previously handled manually via email)
- Significant increase in qualified quote requests compared to previous generic emails
- Global reach across 45 countries with centralized management in 3 languages (IT, EN, DE)
- Sales team focused on high-value activities instead of administrative requests
Let's talk now.
More projects, more stories
Discover more projects that showcase our approach.
